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Social Listening: Shein

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 Shein is a fast fashion online clothing store that most of this generation of young women order cheap in style clothes and accessories from. All throughout the pandemic TikTok videos have been going viral of women doing Shein clothing hauls since the items are so cheap and affordable for many. I myself have been spending countless hours watching these clothing haul videos and ordering items I see from their website. Shein's value proposition is selling cheap and affordable in style clothing that appeals to the younger teen generation.  Things people have been saying about Shein on TikTok:  "Fast fashion companies like Shein wreck our environment & mistreat their workers." "I was gonna say $200 is a lot but then I saw how much stuff you got and thought about it, at a mall I'd get a quarter of that for $200." "I ordered stuff from Shein and I'm obsessed." Shein has been stealing the show for being one of the cheapest, up to date, and efficie
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PepsiCo Reduces their Carbon Footprint

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 The article, "PepsiCo says it will reach net-zero emissions by 2040" written by Adele Peters interested me because the Pepsi company that many of us famously know of and drink is utilizing new ways of production to reduce their carbon footprint. Climate Change has been a big debate as well as a big problem over the past years for the world. Hurricanes, wildfires, tornadoes, glacier melting and many other consequences of climate change have begun to affect our Earth more and more and I think Pepsi's efforts in reducing their contribution to climate change is huge and will help motivate other large companies to make the same steps as well.  As of today, Pepsi's carbon footprint is 57 million tons. After seeing the rapid affects climate change has been having on our planet, Pepsi decided to kick it into full gear and create new ways of operation which will reduce their carbon footprint by 75 percent in their factories and deliveries, and by 40 percent in its supply chai
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My First Blog

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Hey there! My name is Michaela and I am currently attending Linn Benton Community College to pursue a business degree in accounting! I plan to transfer to Oregon State University to continue my education and pursue my degree with hopes of becoming a certified public accountant. I am taking Marketing to further my knowledge of strategies used in the business world and because it is a requirement for my degree. While taking marketing I am most interested in learning the reasonings behind why companies advertise the way they do and how they use different strategies to appeal to their target audience in the most effective way possible.  I am from Central Oregon so outside of college I love to spend my time outdoors. I am always looking for a new adventure or something exciting to do. I love to go fishing although my luck is never very good. I also love to go camping at one of the beautiful lakes along the cascade lakes highway in Central Oregon. I  kayak, float the river, wakeboard, four w
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